Because realty is not about selling.
It’s about empowering a buyer to buy.
Through sweet and bitter experiences of our own, we’ve taken diverse first-hand experiences in real estate.
Tired at one point, we asked ourselves, why? Why there is no power in the hands of customers? Why there is no transparency? Why isn’t the development process see through? Why technology has not transformed this industry the way it has changed the face of other industries?
And then we asked ourselves, why not? That is where the idea of TRU was born.
We intend to change this. With the backbone of insightful technology we’re de-risking real estate. For every single stakeholder.