Much before TRU Realty took shape, we had experienced the real estate development industry closely, seeing all its sides, including the challenges of every stakeholder.
We were determined to change it. That’s when the idea of TRU was born.
The right intent gave way to the right solution – co-creation. Of the 5,20,245 people we’d spoken to before we started out, 95% thought co-creation was the way to go.
We’re putting ‘human experience’ at the center of our enterprise’s design.
Co-creation, in the context of a business, refers to a product’s or service’s design process in which input from consumers plays a central role from beginning to end; which is also the perfect antidote to the current scenario where the customer is sidelined and has a trust deﬁcit.
At TRU Realty, it is a collective process by all stakeholders that eventually results in better quality, fast-paced delivery, cost advantage, edge of service and a memorable experience.
Co-creation is the shield that will help us stay relevant, never go out of demand, and delight our customers by fulfilling their expectations.
At TRU Realty, it is a collective process by all stakeholders that eventually results in better quality, fast-paced delivery, cost advantage, the edge of service, and a memorable experience
Co-creation is the shield that will help us to stay relevant, never go out of demand, and delight our customers by fulﬁlling customer expectations.
We empower co-creation with communication. Constantly and meaningfully. Then, add value and expertise. The result –
an experience beyond compare.
The process doesn’t just look amazing on paper, but yields unbelievable results – it’s experience-rich, satisfactory and fruitful.
To give you an idea, for our Vaarivana project, we’d invited 50 plot owners to brainstorm and ﬁnd answers for the project concept. And the result is what Vaarivana is today. A successful, aspirational township.
We did it again, with our upcoming project in Bavdhan by making customers a part of the decision making process through ‘My Opinion Matters’. We also ran an Interior Design Competition for the project – so that talent, and not just reputation or inﬂuence, leads. The result – several mind-boggling designers got an amazing opportunity and customers will get designs to rejoice for a lifetime.
Simultaneously, these detailed conversations with our stakeholders have led to many must-have solutions on our platform that beneﬁt everyone and are developed with our expertise and technology, like
Daily visual updates on site progress at a click
Service assurance with response within 48 hours
With you throughout the property lifecycle
Building communities as per interest areas
Sourcing quality products at attractive prices through our sourcing model
Making CP payments via TRU Pay, an escrow account