W

HY

It’s where our story started…

Much before TRU Realty took shape, we had experienced the real estate development industry closely, seeing all its sides, including the challenges of every stakeholder.

We were determined to change it. That’s when the idea of TRU was born.

The right intent gave way to the right solution – co-creation. Of the 5,20,245 people we’d spoken to before we started out, 95% thought co-creation was the way to go.

Co-creation doesn’t just let us align and innovate with you, but also stands on the pillars of trust and transparency, just like we do. The best part is, all stakeholders come together to make real change happen.

What exactly our dream is.

We’re putting ‘human experience’ at the center of our enterprise’s design.

The shape of co-creation

Co-creation, in the context of a business, refers to a product’s or service’s design process in which input from consumers plays a central role from beginning to end; which is also the perfect antidote to the current scenario where the customer is sidelined and has a trust deficit.
At TRU Realty, it is a collective process by all stakeholders that eventually results in better quality, fast-paced delivery, cost advantage, edge of service and a memorable experience.

Co-creation is the shield that will help us stay relevant, never go out of demand, and delight our customers by fulfilling their expectations.

W

HAT

At TRU Realty, it is a collective process by all stakeholders that eventually results in better quality, fast-paced delivery, cost advantage, the edge of service, and a memorable experience

Co-creation is the shield that will help us to stay relevant, never go out of demand, and delight our customers by fulfilling customer expectations.

Standing on the pillars of

We empower co-creation with communication. Constantly and meaningfully. Then, add value and expertise. The result – 
an experience beyond compare.

H

OW

Co-creation, yes, it’s real

The process doesn’t just look amazing on paper, but yields unbelievable results – it’s experience-rich, satisfactory and fruitful.

To give you an idea, for our Vaarivana project, we’d invited 50 plot owners to brainstorm and find answers for the project concept. And the result is what Vaarivana is today. A successful, aspirational township.

We did it again, with our upcoming project in Bavdhan by making customers a part of the decision making process through ‘My Opinion Matters’. We also ran an Interior Design Competition for the project – so that talent, and not just reputation or influence, leads. The result – several mind-boggling designers got an amazing opportunity and customers will get designs to rejoice for a lifetime.

Simultaneously, these detailed conversations with our stakeholders have led to many must-have solutions on our platform that benefit everyone and are developed with our expertise and technology, like

Daily visual updates on site progress at a click

Service assurance with response within 48 hours

With you throughout the property lifecycle

Building communities as per interest areas

Sourcing quality products at attractive prices through our sourcing model

Making CP payments via TRU Pay, an escrow account